I have an addiction: GRWM vlogs. (That’s ‘Get Ready With Me’ videos, for those who haven’t fallen down the social media rabbit hole.) Yes, I love the house tours and I’m obsessed with the morning routines. But there’s nothing like an in-depth makeup or skincare tutorial. From celebrity rituals filled with super-luxe products to relatable influencer routines—I love them all. They’re perfect for those mornings when I’m craving a look that’s a little outside of my everyday vibe. Or, of course, when a special occasion calls for a little extra effort. And while it can be intimidating to try something new, your Valentine’s Day makeup look is the perfect opportunity to shake things up a bit.
Featured image of Babba Rivera by Belathée Photography.
Valentine's Day Beauty Looks
How to Find Your Valentine’s Day Makeup Look
Valentine’s Day can be a divisive holiday. Whether we’re partnered or not, each of us is confronted with the impossible task of living up to the expectations of the day. But I’ve found that it’s not about what you do. Instead, the most fulfilling experiences come from taking it less seriously and embracing playfulness. Bonus: Having a little fun with your Valentine’s Day makeup look can be a confidence booster that will carry you through the day.
What better time to put yourself out there than Valentine’s Day? There’s endless creativity and fun to be had by expressing yourself through your makeup (that’s the fun of it, right?). Makeup can—and should be—empowering. And spicing up your repertoire can help make Valentine’s Day interesting again, no matter your plans.
Whether you’re opting for a classic date night, going out for Galentine’s, or experimenting with an evening a bit outside of the norm, now’s the time to have a little fun. But if your Pinterest board isn’t inspiration enough, I guarantee you’ll find your perfect Valentine’s Day makeup looks for every person and every occasion.
The Classic Date Night
When it comes to Valentine’s Day vibes, the classic aesthetic is always a go-to. Dive into date night by embracing the archetypal romantic look. Enhance your natural features with neutral hues and light-reflecting highlights. Don’t forget a bold, red lip for a pop of color.
Tower 28 OneLiner Multi-Liner
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eThis multi-purpose liner contours your lips and eyes and adds color to your cheeks. Perfect for that naturally flushed look.u003c/spanu003eu003c/pu003e
RMS Beauty ReDimension Hydra Powder Blush
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eThis hydrating blush gives you a lightly-kissed, rosy glow. Its silky texture melts into the skin to create a luminous, multi-dimensional finish. u003c/spanu003eu003c/pu003e
Full Glam
Go big—even if you’re staying at home. Pull out all the glitz and glam you have hiding in the back of your makeup drawer. If this isn’t a special occasion, what is? For this look, pick one area to emphasize. Then, go full-tilt with metallics and dramatic colors.
Anastasia Beverly Hills Soft Glam II Eyeshadow Palette
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eAll the matte, satin, and metallic finishes you need u003c/spanu003eare u003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003ecomplemented by natural hues in this easy-to-blend palette to create a bold, glamorous eye look.u003c/spanu003eu003c/pu003e
Westman Atelier Super Loaded Tinted Highlight
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eThis highlighting cream instantly warms up your look with a light-reflecting glow. Don’t be afraid to apply generously. It glides on smooth with its hydrating mixture of hyaluronic acid filling spheres and jojoba seed oil.u003c/spanu003eu003c/pu003e
MERIT Bronze Balm Sheer Sculpting Bronzer
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eThis sheer buildable bronzer sculpts and adds depth with its creamy texture and u003c/spanu003egolden finish.u003c/pu003e
The Clean Look, Updated for 2023
Last year’s buzzy beauty look was a dewy take on the no-makeup-makeup trend. This year, let the clean look work for you by opting for luminous products that emphasize your natural glow. This simple look is a statement of its own. The romance of the glossy, glazed aesthetic is the makeup equivalent of a silky slip-dress—understated but sexy.
Summer Fridays Jet Lag Mask
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eTo let the clean look truly shine, you need a base of hydrated skin. This nourishing face mask will leave your skin looking instantly renewed and refreshed.u003c/spanu003eu003c/pu003e
KOSAS Super Creamy + Brightening Concealer
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eForget full-face foundation, this creamy concealer blends seamlessly into your skin for minimal coverage and maximum hydration.u003c/spanu003eu003c/pu003e
Benefit Cosmetics Fluff Up Brow Flexible Brow-Texturizing Wax
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eTry the fluffy brows look with this nourishing blend of jojoba seed oil and shea butter and a creamy, crunch-free wax that fluffs up your brows and holds all night.u003c/spanu003eu003c/pu003e
Dark and Stormy
For all the fuss in the zeitgeist about no-makeup makeup (see above), Valentine’s Day is the perfect opportunity to bring back the smoky eye. Overline your eyes, try a darker lip, and choose dramatic colors to really lean into the stormy, sexy look.
Rouge Essentiel Silky Crème Lipstick
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eThis creamy lipstick delivers full pigment in one swipe for buildable drama with a silky finish.u003c/spanu003eu003c/pu003e
Fenty Beauty Gloss Bomb Universal Lip Luminizer
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eFinish off your look with this conditioning shea butter-based gloss. Swipe it over your lipstick for a shiny, full finish.u003c/spanu003eu003c/pu003e
Galentine’s Glam
There’s no such thing as doing too much when you’re with your inner circle. Go all out on the reds and pinks. The more impractical, the better!
KNC Beauty Star Eye Mask
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eGet out your eye masks. These cute, retinol-infused eye masks make getting ready with friends a party.u003c/spanu003eu003c/pu003e
Kulfi Mehndi Moment Long-Lasting Radiant Cream Blush
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eBrush this antioxidant-based cream blush against your skin for a radiant swipe of color that doesn’t budge.u003c/spanu003eu003c/pu003e
Bonus: Elevated Fragrances Your Main Squeeze (and You!) Will Love
Top off your look with a fragrance to match your V-Day vibe. While there’s always a reason to smell good (I’d call it an aesthetic as necessary as your go-to moisturizer), there’s no occasion more apt than February 14.
By Rosie Jane Dulce Eau De Parfum
u003cpu003eSoft vanilla notes are pure nostalgia—but a step up from anything you may have picked up from Victoria’s Secret back in the day. This elegant fragrance is refreshingly simple. Perfect if you’re going low-key, but keeping with the theme this holiday.u003c/pu003e
19-69 Rainbow Bar Eau de Parfum
u003cpu003eWoody and warming, this perfume is pure, laid-back California. Warwood, fresh basil, and cedarwood blend for a distinct scent perfect for anyone opting to keep things chill this V-Day. And while the fragrance is the most important part of any perfume (of course), this bottle makes for a pretty addition to any medicine cabinet.u003c/pu003e
Bon Parfumeur 101 Rose, Sweet Pea u0026 White Cedar Eau de Parfum
u003cpu003eA fresh, floral scent is to be expected on the day of love—but this fragrance steps things up by introducing patchouli to the mix for a spicy, smoky character. If you’re leaning toward the unexpected, let this perfume guide your way.u003c/pu003e
OUAI Melrose Place Eau De Parfum
u003cpu003eIf you’ve also fallen for OUAI’s famed skin and hair care products, it’s time you discovered the brand’s fan-favorite fragrances. Melrose Place, bottled up? That’s right—the name couldn’t be more perfect. Bergamot, lychee, cedarwood, and white musk play up the scent’s rich, rose base for arguably the most romantic perfume you could wear this Valentine’s Day.u003c/pu003eEvery product is curated with care by our editors. If you buy something through our links, we may earn a small commission at no cost to you.
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